Our Philosophy


Smitten Communications may sound like a cutesy name, but the truth is there’s very little fluff in our approach to PR – just a ton of passion, persistence, creativity and well-honed personal relationships we put into action on behalf of your business. “Smitten” actually refers to founder Aimee Grove’s desire to work only with companies and brands she can truly fall in love with and her propensity for getting just a little bit obsessed with achieving results for clients.

 

What We Stand For:

Partnership

We work hard, but expect you to meet us there as well. Great PR results require an active, flexible client willing to jump on media opportunities and provide information and resources as needed.

 

 

Media-centric

Ever wonder who still reads magazines and listens to talk radio? Yep, that’s us – genuine news, social media and pop culture junkies who know how to help you tell a story to fit the media that reach your target audience.

Honesty

We believe in providing candid feedback and solid counsel, even when the advice can be tough to deliver or for clients to hear.

 

 

 

 

 

Flexibility

Media relations in particular can be unpredictable and require quick action and even shifts in strategy at times to take advantage of great opportunities.

Diligence

Hard work is the hallmark of any successful PR campaign, from exhausting every possible story angle to researching new contacts and brainstorming new events and awards to going through numerous rounds of edits on messaging to get it just right. We’re not afraid to dig in.

 

Prioritization

We won’t waste time on the stuff that doesn’t matter – i.e., excessive administrative tasks and unnecessary reporting, etc. We focus on the activities that further your visibility goals.