About Us

 Aimee Grove, Principal

Aimee has spent nearly 20 years helping to launch and build consumer goods, services and technology brands through creative communications campaigns and strategic media relations. Her client experience includes work with such well-known companies as Orbitz, Best Western International, ARAMARK, Michelin and the Kimpton Hotel Group, as well as many fast-growing start-ups and consumer tech brands such as Ava Fertility, 99designs, Touch of Modern, Kurbo Health, Policygenius, Invoice2go and IfOnly.

During her 10+year tenure as a Vice President with Allison+Partners in San Francisco, Aimee spearheaded the launch of online expert advice site, Pearl.com, guiding the company’s successful funding announcement and rebranding from Justanswer. Over a one-year period, the formerly unknown company was featured in everything from Tech Crunch, Mashable, Venture Beat and USA Today to the Wall Street Journal, Forbes, Fortune and Entrepreneur Magazine, along with consumer media such as Glamour, Women’s Shape and the “Today Show.”

Aimee also played a key role in the launch of the Coravin Wine Access System, a transformational new product in the wine world that’s been featured in the New York Times, Bloomberg News, the Washington Post, Food+Wine and Wired. The year of its launch, Coravin was selected by Popular Science as one of its “hottest new products for 2014” and was tapped to appear in the prestigious Neiman Marcus 2014 holiday catalog.

During the first six of her 10+ years at Allison+Partners, Aimee also led the ZipRealty business, helping to grow the online real estate brokerage from a regional start-up into a national, publicly traded company operating in more than 35 cities across the U.S. She played a key role in guiding the company through its successful IPO and in developing messaging and media strategies as the company launched new features, entered new markets and transitioned leadership. During her tenure on ZipRealty, Aimee and her team secured consistent coverage for the company in everything from the Wall Street Journal, Associated Press and Time to “Good Morning America,” CNBC and CNN.

Most recently, as principal of Smitten Communications, Aimee has executed successful launches for several of Silicon Valley’s most buzzed-about startups, including home décor site nousDECOR, senior fraud prevention service True Link Financial and Kurbo Health, which was just named one of the top 20 hottest women-founded startups by Business Insider. 

Kimberly Angell, Associate

Kimberly brings more than 15 years of experience in consumer tech PR and strategic communications. Before striking out on her own, Kimberly worked for Schwartz MSL, where she built and co-led the consumer PR practice in San Francisco. While there for nine years, she developed strategic communications programs for innovative consumer service and technology companies to build brand awareness, drive traffic and grow adoption.

Over the course of her career, Kimberly’s focus has been on promoting and bringing new consumer products and services to the market. Some of the more recent brands she has worked with include Townsquared (social network dedicated to connecting neighborhood businesses), Remind101 (free communication platform built for teachers), Lively (smart home sensor and wearable to help seniors remain independent), Rev.com (best place for freelancers to work), Eventbrite (plan, promote, and sell out any event) and ModCloth (indie and vintage fashion). Other clients she’s worked with include Backblaze (online backup), SimplyHired.com (job search engine), RetailMeNot.com (online coupon codes) and Getaround (peer-to-peer car sharing).

Lindsay Stevens, Associate


Lindsay has over 12 years of experience in PR with clients ranging from fashion and e-commerce to tech and wearables/hardware. Current clients include the largest men's e-commerce site, Touch of Modern; Ava, the "Fitbit for Fertility"; dosist, a wellness cannabis company; and The/Studio, a platform for brands to connect with factories worldwide. She also consults with a number of VC firms on their portfolio companies. She has successfully launched multiple e-commerce sites, startups and apps including Zippin, Fluidstance, Nfluence Partners, Allume, Ava, Ping GPS, Wag!, Gilt City San Francisco and Rocksbox. Lindsay has also consulted with numerous companies including Rael, prête, Cleanly, Cybex, Dogeared, IfOnly.com, thredUP, Teva, Luxe Valet, BloomThat, and others to increase awareness regionally and nationally.


From 2008 to 2015, Lindsay also managed North America PR and Marketing for Singapore-based software company muvee.


In addition to creating and implementing traditional public relations campaigns, Lindsay has successfully grown online and social presence for all clients and executed countless launches, events and media tours. She has been featured and quoted as an industry expert in the San Francisco Chronicle, SFGate.com, Refinery29, Nob Hill Gazette, among others.



Lindsay graduated with a degree in Print Journalism from Annenberg School at the University of Southern California.